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Programme Summary

Our key objective in this Module Is to examine operational concerns associated with implementing marketing strategies and programmes and to understand the processes of market assessment and marketing strategy formulation. You will undertake market analysis using analytical techniques, synthesise results and context, analyse a number of marketing analysis successes and failures and solve analytical problems. We examine customer preferences identification and analysis, segmentation and targeting, data analysis for brand positioning, estimating customer span of lifetime value. We also cover market response modelling and analysis and the impact of digital advertising.¬†[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1583308065048{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f2f2f2 !important;}”][vc_column][vc_column_text]

Contact us for more information. Phone: 020 3950 1459 / Email: [email protected]

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